frog design 创始人 · 苹果 Snow White 设计语言frog design 创始人 · Apple Snow White 设计语言
industrial
1944 生于德国黑森林。1969 创办 Esslinger Design（1982 改名 frog design）。1982 被乔布斯以年薪 100 万美金签约——首个为苹果定义视觉识别的工业设计公司。1984-1990 创造苹果「Snow White」设计语言（Apple IIc / Macintosh SE 等）。也设计 Sony Trinitron 电视、Wega 音响、汉莎航空、SAP、微软。frog design 服务过 HP、迪士尼、索尼，80/90 年代最具影响力的设计咨询公司。
Born 1944 Black Forest, Germany. Founded Esslinger Design 1969 (became frog design 1982). Hired by Steve Jobs 1982 with $1M annual contract — first major industrial design firm to define Apple's visual identity. Created the 'Snow White' design language used on Apple IIc, Macintosh SE, etc (1984-1990). Also designed for Sony Trinitron TV, Wega audio, Lufthansa, SAP, Microsoft. frog design has worked for HP, Disney, Sony — most influential design consultancy of the 80s/90s.