Spent 14+ years at Dyson as a design lead, building the team that defined the design language and product experience across its portfolio, before Carl Pei recruited him as Nothing's design director in 2022. He shaped Nothing's transparent-hardware aesthetic across Phone (1)/(2)/(3) and the Ear series, and the Glyph light interface. He has publicly argued that consumer-tech design \"forgot how to have new ideas\" after the iPhone — that the industry settled into a black-rectangle consensus and stopped exploring.