保罗·兰德 Paul RandPaul Rand

Yale (taught) / freelance

美国现代品牌设计奠基人 · IBM/UPS/ABC logos美国现代品牌设计奠基人 · IBM/UPS/ABC logos

graphic

1914 生于纽约，1996 去世。Pratt Institute / Art Students League。自学成才的现代主义平面设计师。设计标志性 logos:IBM（1956 + 1972 条纹版）、ABC TV(1962)、UPS（1961,2003 改版前一直使用）、西屋（1960）、Enron(1996)、乔布斯的 NeXT logo（1986，收费 10 万美金）。著作《Thoughts on Design》(1947)。耶鲁艺术学院教授 1956-1985。把欧洲现代主义带进美国企业品牌识别。

Born 1914 NYC, died 1996. Pratt Institute / Art Students League. Self-taught into modernist graphic design. Designed iconic logos: IBM (1956 + 1972 striped version), ABC TV (1962), UPS (1961, redesigned 2003), Westinghouse (1960), Enron (1996), Steve Jobs's NeXT logo (1986, charged $100k for it). Authored 'Thoughts on Design' (1947). Yale School of Art professor 1956-1985. Brought European modernism to American corporate identity.

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时间线Timeline

1956 IBM logo
1961 UPS logo
1986 NeXT logo for Steve Jobs ($100k)

关系网络Connections

石汉瑞 Henry Steiner Henry SteinerYale 艺术学院导师 ← 返回完整图谱← Back to the graph