Born 1958 Okayama, Japan. Musashino Art University. Hara Design Institute President (Nippon Design Center). MUJI Art Director since 2002 — defines MUJI's visual identity (those minimalist 地平线/horizon ad campaigns). Designed identity for Tsutaya, Roppongi Hills. Authored 'Designing Design' (2007), 'White' (2010), 'Ex-formation' (2017). Pioneered 'emptiness' as Japanese design philosophy worth exporting globally.